Worldsourcing - the emerging market force

India has reached a critical juncture in determining whether it will shape or be shaped by globalisation. It’s now faced with the daunting challenge of moving toward becoming both a net producer and consumer of high-value intellectual property.

Indian businesses are aggressively looking for new ideas and strategies to put them in greater control of their own destiny and ensure the nation’s rightful place in the world economy. To that end, I believe there is a powerful emerging market force called “worldsourcing” that can help set India on a new course to prosperity and its fair share of the global economy.

Worldsourcing traces its roots to Asia’s historic role as both a source and destination of global trade….
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Source :The Economic Times